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    Free

    Images are on the house. Unlimited on every plan, within fair use.See pricing

    Free

    Images are on the house

    Brand guidelines

    One canvas. One flow.

    Everything you need to represent Flowy well: the logo, color, type, and voice that make one canvas feel like one flow. Use these assets as-is, and keep the marks intact.

    Download assetsLogo & usage
    Flowy lockup

    Voice

    How Flowy talks

    Flowy talks like the best person on set: sure of itself, dry when there's time, straight when it counts. American English, sentence case, no em dashes.

    • Sure, not loud

      Short sentences, full stops, no superlatives. Confidence is saying less.

    • Dry, not silly

      One exact word or one deadpan line per screen, only when nothing is at stake.

    • Yours, not ours

      You direct, Flowy renders. We credit the direction, never the machine.

    • Straight when it counts

      Errors, money and deletes get no jokes. What happened, what it cost, what's next.

    Say

    • Flowy (product and agent)
    • Generate / Regenerate / Try again
    • Studio, canvas, Timeline, Library
    • Flow, take, credits, Top up

    Avoid

    • GenStudio, Flowy AI, Spark, Katana
    • “Failed to…”, “Something went wrong”, “Oops”
    • “magic”, “unleash”, “seamless”, “stunning”
    • Exclamation marks, emoji, em dashes

    Clear space & sizing

    Give it room

    Keep clear space around the logo equal to the height of the mark, and never render it below the minimum sizes.

    Clear space

    The dashed boundary equals the mark's height on every side. Keep other elements outside it.

    Flowy lockup with clear space

    Minimum size

    Wordmark no smaller than 24px tall; the standalone mark no smaller than 16px.

    Wordmark at 24px24px · wordmark
    Mark at 16px16px · mark

    Misuse

    Keep the mark intact

    Don't recolor, distort, or decorate the logo. When in doubt, use a supplied file.

    • Don’t recolor outside the palette

    • Don’t stretch or distort

    • Don’t rotate the mark

    • Don’t skew or slant

    • Don’t add shadows or glows

    • Don’t place on low-contrast backgrounds

    Color

    Cream on near-black

    Cream type on a near-black ground, with ember and neon orange as the living accents. Click any swatch to copy its hex. Tokens live in packages/design-system/styles/tokens.css.

    Core

    Semantic

    Canvas node accents

    Typography

    Three voices, one system

    Clash Display sets the tone; Golos Text carries the interface; Inter keeps the canvas crisp at small sizes; DM Mono labels the technical edges.

    • One canvas.

      Clash DisplayDisplay & headlines500

    • Stay in the flow

      Golos TextBody & UI400 · 500 · 600 · 700

    • Generate. Regenerate.

      InterCanvas & nodes400 · 500 · 600 · 700

    • node_42 · 112cr

      DM MonoCode & labels400

    In motion

    The dot-matrix mark

    Flowy's signature in motion: the mark resolved into a dot grid that animates while the assistant works.

    Used in the chat launcher and the assistant's thinking states. Reserve it for those kinetic, small-scale surfaces: the static mark and lockup carry the brand everywhere else.

    Downloads

    Grab the assets

    Vector logos in cream, dark, and white, plus the favicon and PNG wordmarks. Take the full pack, or pull individual files.

    Download all

    Questions about using the Flowy brand, or need a format that isn't here? Reach us at hello@tryflowy.ai.